The key to being amazing

Stop being an employee and start being a mission

Your boss sits you down and asks you to explain what you’re worth to the company. Where do you start?

Your PVP, your personal value proposition, is how you impact your company.

It’s how your work changes the world.

One day, we’re not going to have job descriptions anymore: we’re going to have people filling needs. Because jobs aren’t based on skills, they’re based on bigger goals.

Content writers don’t write blog posts — they create narratives.

Designers don’t make things look good– they create experiences.

Programmers don’t make things work — they make things, period.

So when you come to work, what need do you fill?

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